What is BrainStation?
BrainStation is a global leader in digital skills training, with campuses in major cities and a thriving online platform. But it’s more than just classrooms—it’s a community of learners, professionals, and industry leaders shaping the future of tech.
Objective
We needed to create a brand video that could articulate what BrainStation is. It had to resonate with a wide audience, from future students to potential partners, even people hearing about BrainStation for the first time. It needed to be clear, compelling, and rally our global team around a shared vision.
Approach
We built the video on a foundation of real stories. As a lead-in to this project, we produced a video campaign series centred around testimonials from alumni and course instructors sharing their BrainStation journeys. Drawing from this content, we let their personal stories and voices guide the narrative, bringing authenticity and heart. The final result was a bold, human-centred brand anthem that feels personal, polished, and proudly BrainStation. It is proudly featured on BrainStation's homepage at brainstation.io.
My Role
I led the project from concept through to delivery, overseeing:
Creative Direction: Defining the tone and visual identity.
Story Development: Selecting and refining testimonial content to shape a cohesive message.
Editing & Animation: Executing the cut, pacing, and motion design to bring the story to life.
Production Oversight: Managing timelines, stakeholder feedback, and final delivery.
Cross-Team Collaboration: Ensuring alignment across departments and maintaining clarity throughout the creative process.
