A vibrant set of social-first ads designed to spotlight Smirnoff’s fruit-infused vodka line, Sourced. These videos were built for speed and impact, bursting with bold visuals, juicy macro shots, and playful motion design that brought the real fruit flavours to life.
I led the project from production through final delivery, overseeing on-set art direction, editing, motion design and finishing. The result: a series of vibrant, high-energy spots that made Sourced look as refreshing as it tastes.